2004 was the year when the famous Sabroe brand name re-emerged on the world stage for industrial refrigeration, and we now witness the full impact of the “Sabroe is back” decision. New products and designs are presented along with a new impetus and a new awareness of the power of the Sabroe brand name, and the strength of the Sabroe polar bear symbol. The Sabroe name is now officially relaunched under the “get refrigeration right” banner, focusing on bringing customers the full benefits of a lineage that extends back to 1897, more than a century of practical experience and a brand name that is second to none for recognition value in the world of industrial refrigeration. The powerful, well-known figure of the Sabroe polar bear has also returned in the subtly modernised Sabroe logo and as a dynamic, integral part of a new Sabroe graphic design, providing the symbol for everything that Sabroe does in getting refrigeration right. The strength and value of the Sabroe name has now been convincingly proved. One of the major motivations behind the “Sabroe is back” idea has been demand from major industrial refrigeration customers all over the world. The film shown at the Sabroe relaunch ceremony is available in the MPEG format. Click on the link to see the film or right click and choose "save as" to download it. Relaunch film (10 MB)