'The bear with global reach'
Partners in Europe, October 2006
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The renowned Sabroe refrigeration brand was a part of the transaction when Johnson Controls acquired YORK International Corporation in December 2005. Johnson Controls’ refrigeration capabilities are now unmatched, and the customer wins it all.
The Sabroe name was officially relaunched under the “get refrigeration right” banner, focusing on bringing customers the full benefits of a lineage that extends back to 1897, more than a century of practical experience and a brand name that is second to none for recognition value in the world of industrial refrigeration.
The powerful, well-known figure of the Sabroe polar bear has also returned in the subtly modernised Sabroe logo and as a dynamic, integral part of a new Sabroe graphic design, providing the symbol for everything that Sabroe does in getting refrigeration right.